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Numbers from live ad accounts

Telegram Ads, Meta and Google Ads, taken apart on our own tests and client campaigns. Bids, CPMs, moderation, what converts — not a retelling of the help centre.

Champagne-gold paper plane beside a glowing orange crystal above a dark planet
0.10 TON
minimum CPM in a TON account, the same for every country

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Telegram Ads · Analysis

TON vs EUR Telegram Ads account in 2026: bids, targeting and traffic quality

Since August the TON account has the same targeting as EUR. We checked minimum bids on 11 October and ran tier-1 tests. Where TON still wins, and where it costs you.

5 min read
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Latest articles

4 articles
RA astronaut facing a glowing orange infinity sign that reshapes a floating ad card
20+
AI enhancements Meta can apply to your creative, most of them on by default
Meta Ads · Guide

Meta Advantage+ Creative can change your ads without asking: how to turn it off

Meta’s AI can rewrite ad copy, filter images, add music and change approved ads while they run. What each enhancement does, the risks, and how to switch it off.

5 min read
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RA astronaut holding a gold chat bubble on an open palm
$3–5
reported cost per click in ChatGPT ads at launch
AI Marketing · Guide

Advertising in ChatGPT: how OpenAI Ads work, who sees them and what they cost

Since May 2026 any US business can buy ads in ChatGPT. Ad format, who sees ads, how they are matched to conversations, pricing and the banned categories.

4 min read
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RA astronaut watching a gold paper plane climb past rising bars of light
$0.17
median cost per click in EUR accounts, Q3 2026
Telegram Ads · Analysis

Telegram Ads in 2026: what it costs and how the auction really works

Benchmarks from 202 of our campaigns in July–September 2026: median CPM, CTR and CPC, how the auction ranks ads, how fast a target burns out and why ads get declined.

5 min read
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We’ll forecast CPM and CPA for your niche

From our own ad-account data, not market averages. We reply in Telegram within a working day.

Gold paper plane orbited by blank dark-glass app tiles
$0.19
per mini app launch across 2,029 campaigns
Telegram Ads · Case study

How to promote a Telegram Mini App with Telegram Ads: data from 2,029 campaigns

One mini app flight: $9,587, 49,491 launches, $0.19 per launch. Which targeting, banners and texts worked, and what we would not repeat.

4 min read
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A new article every two weeks

One email: the numbers we saw in ad accounts. No promo mailings.