High-Quality users from Telegram
Reach highly engaged users who don't just install or sign up - they stay active, make purchases, complete deposits and generate long-term revenue
What you get?
What we do
01
Market & Competitor Research
We analyze your product, target audience, competitors and market landscape to build a strategy tailored to your business goals
02
Media Planning & Forecasting
We prepare a detailed media plan with audience segmentation, campaign structure, estimated performance metrics and realistic growth projections
03
Creative Production
We write high-converting ad copy and, when needed, design visuals optimized for Telegram Ads performance
04
Advanced Analytics Setup
We implement real-time analytics that track your entire acquisition funnel - from impressions and clicks to revenue, retention, repeat purchases and every KPI that matters
05
Fast Campaign Launch
Your campaigns go live within 24 hours after payment, allowing you to start acquiring customers without unnecessary delays
06
Proprietary Targeting Database
Instead of relying on standard Telegram targeting alone, we leverage our proprietary database of 15M+ Telegram channels to identify the audiences most likely to convert
07
Creative A/B Testing
We continuously test headlines, messaging, creatives and offers to maximize CTR, conversion rate and overall campaign performance
08
Scaling Winning Campaigns
Once we identify profitable combinations we aggressively scale them while instantly pausing underperforming campaigns to protect your budget and maximize ROAS
01
Market & Competitor Research
We analyze your product, target audience, competitors and market landscape to build a strategy tailored to your business goals
02
Media Planning & Forecasting
We prepare a detailed media plan with audience segmentation, campaign structure, estimated performance metrics and realistic growth projections
03
Creative Production
We write high-converting ad copy and, when needed, design visuals optimized for Telegram Ads performance
04
Advanced Analytics Setup
We implement real-time analytics that track your entire acquisition funnel - from impressions and clicks to revenue, retention, repeat purchases and every KPI that matters
Case Studies and Success Stories
Examples of advertising campaigns we launched and scaled for our clients
72 h
to pass moderation — zero declines since
Telegram Ads Moderation Passed in 72 Hours
Campaigns kept getting declined and traffic was stuck.
Read case →2,367
payments at $5.04 CAC vs $6 target
VPN with a one-day trial: 2,367 payments at $5.04 in Telegram Ads
Not every competitor channel delivers cheap traffic — CPA jumps wildly
Read case →$5.3
CAC — from $15 to $5 in a month
VPN Service CAC from $15 to $5 in Telegram Ads: 3,763 Payments for $20,130
Starting CAC $15.35 — 2.5× above target
Read case →All cases
Reviews
Gifts.fun
Partnering with RA agency on Gifts.fun’s Telegram growth campaigns has been a strong experience from day one. In a fast-moving crypto environment, their team stayed highly responsive, quick to react, quick to iterate, and always aligned with what the data was signaling in real time. What stood out most was the level of clarity. Reporting wasn’t just numbers on a dashboard, it was structured insight. Their transparent, analytics-driven tools gave us full visibility into performance, attribution, and optimization decisions. We always understood what was happening, why it was happening, and what would be tested next. Integration was also seamless. From tracking setup to campaign execution, everything connected smoothly with our systems, making collaboration efficient and frictionless. Responsive team, clear communication, transparent analytics, and easy integration, exactly what you want in a growth partner.
Tribute
Working with RA Agency on our Telegram Ads campaigns was a smooth and productive experience throughout. Communication stood out from the start — clear, fast, no unnecessary back-and-forth. The team always knew what we needed and responded precisely. What genuinely impressed us was their approach to targeting: they combine audience and channel segmentation with automation on the setup side. This significantly speeds up the launch process and reduces the margin for error — campaigns that typically take days to configure were live and running much faster. We also saw results in segments we didn't expect to perform. Telegram Ads is often underestimated for B2B and creator-focused products, yet RA Agency found the right audience pockets and made them work. Responsive team, smart targeting methodology, and a real edge in execution — exactly what you want in a growth partner.
Kazutsugi
You can always reach their team whenever you need assistance, and they’re always ready to provide technical support on any matter. They’re responsive, professional, and genuinely committed to helping. I’m confident they’ll do everything they can to ensure the best possible experience for their clients. Highly recommended!
Tonzo
Working with RA on Tonzo’s Telegram campaigns has been great. The crypto and Telegram landscape shifts fast, and they were always quick to adapt — adjusting targeting, creatives and budgets based on what the data was actually showing. Their reporting was clear and transparent, so we always knew what was working and why. Decisions felt grounded in metrics, not guesswork, and the iterative approach steadily improved performance over time. Strong team, responsive communication, and very data-driven throughout.
Gifts.fun
Partnering with RA agency on Gifts.fun’s Telegram growth campaigns has been a strong experience from day one. In a fast-moving crypto environment, their team stayed highly responsive, quick to react, quick to iterate, and always aligned with what the data was signaling in real time. What stood out most was the level of clarity. Reporting wasn’t just numbers on a dashboard, it was structured insight. Their transparent, analytics-driven tools gave us full visibility into performance, attribution, and optimization decisions. We always understood what was happening, why it was happening, and what would be tested next. Integration was also seamless. From tracking setup to campaign execution, everything connected smoothly with our systems, making collaboration efficient and frictionless. Responsive team, clear communication, transparent analytics, and easy integration, exactly what you want in a growth partner.
Tribute
Working with RA Agency on our Telegram Ads campaigns was a smooth and productive experience throughout. Communication stood out from the start — clear, fast, no unnecessary back-and-forth. The team always knew what we needed and responded precisely. What genuinely impressed us was their approach to targeting: they combine audience and channel segmentation with automation on the setup side. This significantly speeds up the launch process and reduces the margin for error — campaigns that typically take days to configure were live and running much faster. We also saw results in segments we didn't expect to perform. Telegram Ads is often underestimated for B2B and creator-focused products, yet RA Agency found the right audience pockets and made them work. Responsive team, smart targeting methodology, and a real edge in execution — exactly what you want in a growth partner.
Kazutsugi
You can always reach their team whenever you need assistance, and they’re always ready to provide technical support on any matter. They’re responsive, professional, and genuinely committed to helping. I’m confident they’ll do everything they can to ensure the best possible experience for their clients. Highly recommended!
Tonzo
Working with RA on Tonzo’s Telegram campaigns has been great. The crypto and Telegram landscape shifts fast, and they were always quick to adapt — adjusting targeting, creatives and budgets based on what the data was actually showing. Their reporting was clear and transparent, so we always knew what was working and why. Decisions felt grounded in metrics, not guesswork, and the iterative approach steadily improved performance over time. Strong team, responsive communication, and very data-driven throughout.
Gifts.fun
Partnering with RA agency on Gifts.fun’s Telegram growth campaigns has been a strong experience from day one. In a fast-moving crypto environment, their team stayed highly responsive, quick to react, quick to iterate, and always aligned with what the data was signaling in real time. What stood out most was the level of clarity. Reporting wasn’t just numbers on a dashboard, it was structured insight. Their transparent, analytics-driven tools gave us full visibility into performance, attribution, and optimization decisions. We always understood what was happening, why it was happening, and what would be tested next. Integration was also seamless. From tracking setup to campaign execution, everything connected smoothly with our systems, making collaboration efficient and frictionless. Responsive team, clear communication, transparent analytics, and easy integration, exactly what you want in a growth partner.
Tribute
Working with RA Agency on our Telegram Ads campaigns was a smooth and productive experience throughout. Communication stood out from the start — clear, fast, no unnecessary back-and-forth. The team always knew what we needed and responded precisely. What genuinely impressed us was their approach to targeting: they combine audience and channel segmentation with automation on the setup side. This significantly speeds up the launch process and reduces the margin for error — campaigns that typically take days to configure were live and running much faster. We also saw results in segments we didn't expect to perform. Telegram Ads is often underestimated for B2B and creator-focused products, yet RA Agency found the right audience pockets and made them work. Responsive team, smart targeting methodology, and a real edge in execution — exactly what you want in a growth partner.
Kazutsugi
You can always reach their team whenever you need assistance, and they’re always ready to provide technical support on any matter. They’re responsive, professional, and genuinely committed to helping. I’m confident they’ll do everything they can to ensure the best possible experience for their clients. Highly recommended!
Tonzo
Working with RA on Tonzo’s Telegram campaigns has been great. The crypto and Telegram landscape shifts fast, and they were always quick to adapt — adjusting targeting, creatives and budgets based on what the data was actually showing. Their reporting was clear and transparent, so we always knew what was working and why. Decisions felt grounded in metrics, not guesswork, and the iterative approach steadily improved performance over time. Strong team, responsive communication, and very data-driven throughout.
Telegram Ads FAQ
Updated October 2026 · minimum CPMs checked in our ad accounts on 7 October 2026
Didn’t find your answer?
Tell us about your product and budget. We’ll review your ads and tracking and send back an audit with a media plan.
RA Agency is a performance marketing agency: we answer for the cost of a lead, deposit or purchase, not for reach, and run Telegram Ads, Meta Ads and Google Ads. On Telegram we run your campaigns on the official ad platform from start to finish: we pick the account type, build lists of channels, bots, audiences and search queries, write 160-character ads that pass moderation, and move budget every day to the sources that bring customers. Every campaign gets its own tracking link, so you see the cost per lead, subscriber, deposit or purchase for each source, not just impressions and clicks.
In four places: as a sponsored message in public channels with at least 1,000 subscribers, inside bots, in Telegram's global search (your channel or bot is shown for the queries you choose), and as a video banner when you target audiences. Channels under 1,000 subscribers cannot be targeted.
Three things most guides have not caught up with. In August 2026 TON accounts received the full targeting that used to be EUR-only: users by country (229 of them), city, language (71), interests (41 topics) and device, plus the video placement. The TON currency is now called Gram (formerly Toncoin). And Telegram now has an official Ads API for managing campaigns in code, so far only for TON accounts. If an article says TON accounts can only target channels and bots, it is out of date.
There are three account types, TON, EUR and Stars; for business advertising the choice is between the first two. A TON account is paid in Gram (formerly Toncoin), has a 0.10 Gram minimum CPM and every targeting type, but it can only promote links inside Telegram: a channel, bot, post or mini app, not a website yet. It has no call-to-action button or conversion events, ads are shown in every country except Russia and Ukraine, and money cannot be refunded from the account. A EUR account is paid in euros, can promote a website, and you can request a refund. EUR accounts are opened for Ukraine, Russia and individual countries, and WORLD accounts cover a long list of countries worldwide (see below). We run both and often put one project in both to compare.
It depends on the type. You cannot open a EUR account yourself: a reseller opens it for you. Resellers charge a 20–30% commission on top of the budget, depending on the niche, and the minimum top-up is €500. A TON account you open yourself: pass KYC on Fragment and fund a crypto wallet in Gram; the minimum top-up is 20 Gram (about $30). If you work with us, we pick the account type for your niche and countries before launch.
In a TON account it is 0.10 Gram per 1,000 impressions for any targeting: channels, bots, audiences and search, in any country. That is about $0.14 in October 2026; an ad with a picture needs 0.13 Gram, 30% more. Telegram cut the minimums in EUR accounts at the end of August 2026: before that, US audiences started at €1.00 and bots at €1.50. In our EUR accounts the floor is now €0.75 for specific channels, bots and search, €0.15 for English-language channels and €0.60 for Russian-language ones, and for audience targeting €0.15 in most countries, including the US, Germany, Turkey, Brazil and Kazakhstan, €0.60 in Russia and €0.03 in India. In resellers' WORLD accounts the floors are about twice as high as in a regular EUR account: from €0.29 for audiences and from €1.50 for channels and bots. We checked these limits in our ad accounts on 7 October 2026.
They are EUR accounts too, opened for a longer list of countries. Fifteen countries are closed in them: Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan, Armenia, Azerbaijan, Georgia, Moldova, France, the UK and Singapore, and so are channels in 12 languages: Russian, Ukrainian, Belarusian, Kazakh, Uzbek, Tajik, Turkmen, Armenian, Azerbaijani, Georgian, Romanian and French. The list can differ between resellers, and not every reseller opens these accounts. Everything else works as in a EUR account: payment in euros, websites allowed, the reseller's commission on top of the budget and a €500 minimum top-up. The differences are the interface, a reseller's panel instead of ads.telegram.org, and the minimum CPM, about twice as high as in a regular EUR account: from €0.29 for audiences and from €1.50 for channels and bots. Before launch we pick the account type for your countries and budget and include the reseller's commission in the CPA forecast.
The minimum is not the price. Telegram Ads is a first-price auction: you pay exactly the CPM you bid, and the higher bid wins the impression, so the real cost is set by competition for each channel or audience. Across 202 campaigns we ran from July to September 2026, each with 10,000+ impressions, the median CPM was about $2.3 in EUR accounts and $2.8 in TON accounts, the median CTR 1.3–1.5% and the median cost per click $0.17–0.20. Crypto, VPN and bot placements cost more, and a cheap click is not a cheap customer.
The minimum top-up depends on the account: €500 for a EUR account, WORLD included, plus the reseller's 20–30% commission, and 20 Gram for a TON account (about $30). After that, budget is split across ads and can be topped up at any time; how much a test needs depends on how many channels or audiences you test and on your target cost per result. Before launch we prepare a media plan with a forecast CPA, so you see the test budget before spending anything. Declined ads spend nothing, and unused ad budget goes back to the account balance.
Usually for one of four reasons. The text: capitals or emoji used for emphasis, clickbait, personal questions, or unsupported "best" and "#1" claims. The destination: a channel without a profile photo and description or with no post in the last two weeks, or a bot that does not respond. The language: the channel, the ad and the destination must match. Or the category: gambling, dating, deceptive financial products, unlicensed medicine and other restricted topics.
New ads usually clear review within tens of minutes to a few hours; large batches can wait longer. Editing a declined ad rarely helps: Telegram remembers its verdict for that content, and an identical copy is declined again within seconds. Create a new ad with genuinely different text instead. If the reason reads "The ad destination was rejected", the problem is the channel or bot itself, and no new creative will pass until its profile or content changes.
Yes. Search campaigns show your channel or bot when people search for the queries you choose, up to 10 per campaign and at least 4 characters each. There is no ad text, so these campaigns skip text moderation, but the channel or bot you promote still has to pass review. One limitation: bot links in search campaigns cannot carry a start parameter, so results are attributed by campaign rather than by link.
Audience targeting works in many markets, but low bids in tier-1 English-speaking countries attract bot farms. In our August 2026 tests a UAE campaign brought 864 bot starts and 2 real users and a US campaign 737 starts and 3 users, while the same ads in Latin America, Turkey, Italy and Uzbekistan brought 42–77% engaged users. A CTR above 10% on audience targeting is a warning sign, not a success, so we judge campaigns by engaged actions in your bot or product, never by clicks.
Because the audience behind a target burns out, not the campaign. In our data impressions on a target fall by about 30% by day 10 and about 55% by day 60, and relaunching the same campaign does not bring the volume back. Scale comes from new targets, parallel campaigns on proven ones and higher bids. The ad's CTR does not change how many impressions it gets: Telegram ranks ads by CPM.
Products whose audience already lives in Telegram: crypto and Web3, wallets and mini apps, games, VPN services, paid channels and subscriptions, digital products and B2B. Gambling and several other categories are banned by Telegram's ad policies.
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