Our Cases

The Problem:

$9 CAC on broad settings

Our Fix:

One campaign for each channel

The Work:

Tested 507 ads in two weeks

The Triumph:

1,019 users with $3 CAC

The Problem:

42% of the budget went to weak queries

Our Fix:

Intent clusters and a clean negative list

The Work:

Rebuilt 18 ad groups in ten days

The Triumph:

31% lower CPA

The Problem:

Creative fatigue after five to seven days

Our Fix:

A weekly UGC testing pipeline

The Work:

Launched 64 creative angles

The Triumph:

2.8x ROAS for six weeks

The Problem:

Registrations did not convert into deposits

Our Fix:

Channel cohorts based on player intent

The Work:

Optimized 23 channel groups

The Triumph:

47% more first deposits

The Problem:

ROAS remained below the target

Our Fix:

Product feed split by margin and demand

The Work:

Segmented 1,240 products

The Triumph:

38% revenue growth