We reviewed the starting point and confirmed the main constraint: a young direct-to-consumer skincare brand with a small product line, organic-only sales, no Pixel data, and no structured funnel. The goal was clear — build a profitable acquisition channel and scale it without blowing up CPA.
We built a focused action plan around the core solution: rebuild the account from scratch with a clean structure split into cold prospecting and warm retargeting, and set up Meta Pixel and the Conversions API for accurate event tracking and stronger attribution before scaling anything.
The team completed the main work: rebuilt the account structure, wired up Pixel + CAPI, and tested 30+ creative variations — UGC video, statics, and carousels — to find the hooks that convert cold traffic.
We built the audience layer: lookalikes off purchasers, interest stacks for prospecting, and a full retargeting funnel — so cold traffic had a structured path to purchase.
We scaled winners gradually — pushing budget into proven creatives and cutting fatigued ones every week — and delivered the final outcome over 4 months: 416% ROAS, profitable from the first month and held there, with monthly spend up 3× while cost per purchase stayed stable.
416% ROAS (SPEND SCALED 3×)
$89,240 REVENUE ON $21,450
BUILT FROM SCRATCH: PIXEL + CAPI, 30+ CREATIVES
