AUDIT AND DIAGNOSIS
We reviewed the account and the goal and confirmed the main constraint: an adult e-commerce store operating in a restricted category, where ad policies and targeting limits make profitable scaling harder than in an open niche.
1,520% ROAS IN A RESTRICTED E-COM NICHE
STRATEGY
We built a focused action plan around the core solution: lean on value-based automated bidding — Maximize conversion value and Target ROAS — so the algorithms optimised toward revenue value within the category's constraints, concentrating budget on the products that returned most.
IMPLEMENTATION
The team ran the account across a portfolio of bid strategies — Target ROAS, Maximize conversion value, and supporting campaigns — reaching over 822,000 impressions while keeping delivery compliant.
VALUE-TO-COST OPTIMIZATION
We optimised continuously on value-to-cost: strong campaigns were scaled and weaker ones trimmed, holding return high as spend stayed efficient across the account.
SCALING THE RESULT
The account delivered the outcome: a 1,520% ROAS overall — roughly $6,500 of spend turning into about $98,600 in tracked conversion value.
Results
Primary outcome
1,520% ROAS ($1 → $15.20)
Work completed
~$98,600 VALUE · 822K+ IMPRESSIONS
Core approach
VALUE-BASED BIDDING IN A RESTRICTED NICHE
