Case study · Google Ads

$45,000 in Google Ads for Kids' Toys in the US: 364% ROAS and 2,308 Sales at Peak Season

~$1,500daily spend

5.2Mad impressions in a month

3 campaignstook 85% of the budget — each one profitable

The client is an online kids' toy store in the US.

Goal: Capture as much of the December demand spike as possible without wasting budget on junk traffic.

What went wrong and how we fixed it

Problem: December is the most competitive month in US e-commerce. Bids spike, and a budget mistake costs real money.
Solution: We optimized bids for conversion value, not volume. Every day we checked that campaigns stayed profitable and didn't overspend.

364% ROAS$1.16 per click

Problem: At peak demand it's easy to attract irrelevant traffic and burn the budget for nothing.
Solution: We launched Performance Max with custom audiences and an optimized product feed. Added dynamic remarketing for users who browsed but didn't buy.

2,308 conversions~$19.70 per conversion

Problem: Results can't depend on a single "lucky" campaign — one hiccup and the whole month is gone.
Solution: Three core campaigns took 85% of the budget, and each returned 3.4× to 6.2× the investment. No single campaign was a single point of failure.

3.4× to 6.2× return85% of budget in 3 campaigns