AUDIT AND DIAGNOSIS
We reviewed the niche and the goal and confirmed the main constraint: a competitive fashion accessories market with a wide product range. The task was to grow online sales while keeping profitability in check.
1,202% ROAS IN ONE MONTH · ACCESSORIES
STRATEGY
We built a focused action plan around the core solution: lead with Google Shopping on an optimised product feed, and run Performance Max segmented by category and price range so budget concentrated where intent and margin lined up across a broad catalogue.
IMPLEMENTATION
The team completed the main work: launched Shopping with the optimised feed and category/price-segmented Performance Max, and built remarketing to bring back users who browsed without buying.
VALUE-BASED BID OPTIMIZATION
We optimised bids toward conversion value to maximise revenue, and ran weekly search-term clean-up with exclusion-list updates — so spend chased revenue quality, not just conversion count.
SCALING THE RESULT
With the setup tuned, campaigns delivered the outcome: 129 conversions in one month at a 1,202% ROAS — over $12 returned for every $1 spent — and a setup ready to scale.
Results
Primary outcome
1,202% ROAS ($1 → $12)
Work completed
129 CONVERSIONS · ~$5,030 REVENUE
Core approach
SHOPPING + PMAX, VALUE-BASED BIDDING
