We reviewed the account and the goal and confirmed the main constraint: a US children's toys store needed to scale hard for the seasonal peak — the busiest and most competitive period of the year — while keeping every day profitable and avoiding overspend.
We built a focused action plan around the core solution: scale the budget for the peak with daily profitability checks, and drive acquisition through Performance Max with custom audiences and an optimised product feed.
The team completed the main work: launched Performance Max with custom audiences and a clean product feed, and set up dynamic remarketing for users who browsed but didn't buy — reaching over 5,205,000 impressions and driving 39,049 clicks at a $1.16 average cost per click.
We optimised bids toward conversion value, not just conversion count — so budget chased revenue quality, not cheap volume — and monitored campaigns daily through the peak to prevent overspend.
We scaled within profitable limits through the busiest period and delivered the final outcome: 2,308 conversions on $45,462 spend, with every dollar returning $3.64 in revenue — $165,781 total.
364% ROAS
2,308 CONVERSIONS · $165,781 REVENUE
PERFORMANCE MAX + VALUE-BASED BIDDING
