We reviewed the account and the goal and confirmed the main constraint: a DIY store with a broad product range that needed to grow sales volume while holding profitability — the kind of scale where inefficiencies multiply fast across every campaign.
We built a focused action plan around the core solution: a well-structured, multi-campaign account aimed at profitable conversions at volume, concentrating budget on the campaigns that returned the strongest value-to-cost.
The team ran the account at scale — a multi-campaign setup reaching over 18,622,000 impressions and driving 202,064 clicks at roughly a $0.76 average cost per click.
We optimised continuously toward return, not just volume — some campaigns held value-to-cost ratios well above 4×, and budget followed the strongest performers while the weakest were trimmed.
Over 8 months the account delivered the outcome: a 432% ROAS across 5,026 conversions, turning roughly $152,900 of spend into about $660,600 in tracked conversion value.
432% ROAS ($1 → $4.32)
~$660,600 VALUE · 5,026 CONVERSIONS
SCALED MULTI-CAMPAIGN ACCOUNT, VALUE-OPTIMISED
