We ran a full account audit and confirmed the main constraints: ROAS dropped every time the budget went up, and the campaign structure couldn't scale without losing profitability. We restructured the Google Shopping campaigns and locked in the goal — scale the budget without losing profit.
We built a focused action plan around the core solution: launch Performance Max with custom audience signals and scale deliberately, since ramping the budget fast was exactly what made ROAS slip — the setup needed analytics and control before more spend, not after.
The team completed the main work: built end-to-end analytics — GA4 plus a Looker Studio dashboard to track every dollar — and turned on dynamic remarketing for users who browsed products but didn't buy.
We scaled the budget smoothly without throwing off Google's algorithms, ramping in controlled steps so the learning phase held and ROAS stayed stable as spend grew.
With the system in place, we tripled the budget with zero drop in profitability and delivered the final outcome: $665,916 in revenue on $154,776 spend at 430% ROAS — a level that holds above 430% even when demand softens.
430% ROAS (BUDGET TRIPLED, NO PROFIT DROP)
$665,916 REVENUE ON $154,776
REBUILT STRUCTURE + END-TO-END ANALYTICS
