AUDIT AND DIAGNOSIS
We reviewed the account and the goal and confirmed the main constraint: a niche online store for floristry décor that needed to turn a specialised catalogue into a genuinely high-return sales channel.
3,923% ROAS FOR A FLORISTRY DÉCOR STORE
STRATEGY
We built a focused action plan around the core solution: run the account on value-based automated bidding — Maximize conversion value with Target ROAS — so Google's algorithms chased revenue value rather than raw conversion count, concentrated on the products that returned most.
IMPLEMENTATION
The team ran the account across multiple campaigns on Target ROAS strategies, reaching over 531,000 impressions and steering budget through the value-maximising campaigns that performed.
TARGET-ROAS OPTIMIZATION
We optimised continuously on value-to-cost: strong campaigns were scaled and weaker ones trimmed, keeping the account's return climbing as spend stayed efficient.
SCALING THE RESULT
The account delivered the outcome: a 3,923% ROAS overall — roughly $2,700 of spend turning into about $106,000 in tracked conversion value across 495 conversions.
Results
Primary outcome
3,923% ROAS ($1 → $39.23)
Work completed
~$106,000 VALUE · 531K+ IMPRESSIONS
Core approach
MAXIMIZE CONVERSION VALUE (TARGET ROAS)
