We reviewed the goal and the account and confirmed the main constraint: a multi-location food chain that needed high-volume results at a low, predictable cost — the kind of scale where small inefficiencies multiply fast across every campaign.
We built a focused action plan around the core solution: a broad, well-structured account aimed at driving cheap conversions at volume, with budget concentrated on the campaigns and locations that returned the lowest cost per action.
The team built and ran the account at scale — a multi-campaign setup that reached over 9,080,000 impressions and drove 213,976 clicks at a 2.36% CTR and a $0.30 average cost per click.
We optimised continuously toward cost efficiency, keeping the cost per conversion down to $0.54 across the whole account even as volume grew — concentrating spend on what performed and trimming what didn't.
Over 10 months the account delivered the outcome: 117,681 tracked conversions at $0.54 each on $63,492 of spend — steady, high-volume performance across the chain.
$0.54 PER CONVERSION
9M+ IMPRESSIONS · 214K CLICKS
SCALED MULTI-CAMPAIGN ACCOUNT, $0.30 CPC
