We reviewed the starting point and confirmed the main constraint: a brand-new online home appliances store entering a competitive market with no ads, no history, and a limited budget. The goal was simple — reach profitability as fast as possible.
We built a focused action plan around the core solution: configure the Google Ads account from scratch with a full campaign structure across product categories, and lead with Shopping and Search on the priority categories that could turn profitable fastest.
The team completed the main work: launched Google Shopping and Search campaigns for the priority categories and set up conversion tracking via Google Tag Manager for accurate data.
We continuously cleaned irrelevant search terms and optimised bids toward ROAS — cutting wasted spend so budget concentrated on what actually returned revenue.
We scaled the budget gradually, reviewing profitability every week before each next step — and delivered the final outcome: a 1,203% ROAS across the partnership, break-even by the second month, and a 5× budget increase with no loss of profitability.
1,203% ROAS ($1 → $12)
$491,629 REVENUE ON $40,869
BUILT FROM SCRATCH, BIDS OPTIMISED TO ROAS
