We reviewed the goal and confirmed the main constraint: a restaurant and spa within a hotel that needed to generate booking calls and form submissions through Google Ads — a business where the real conversion is a call, not just a click.
We built a focused action plan around the core solution: run local and Search campaigns on spa and table-reservation queries with calls as the primary conversion action, and segment the spa and the restaurant separately so each got budget matched to its own demand.
The team completed the main work: launched the local and Search campaigns, ran Demand Gen to promote special offers, and integrated Ringostat to track accepted calls together with ad UTM tags.
We optimised bids with calls as the primary conversion action — so budget followed the reservations that actually landed, not surface-level clicks.
Over 3 months the channel delivered the outcome: 212 accepted calls and 23 form submissions — a reliable booking flow, with the partnership continuing and the budget scaling.
212 ACCEPTED CALLS IN 3 MONTHS
23 FORM SUBMISSIONS · ~$690 SPEND
CALL-FIRST BIDDING + RINGOSTAT TRACKING
