AUDIT AND DIAGNOSIS
We reviewed the goal and the market and confirmed the main constraint: an online music instruments store in a competitive space that needed a steady flow of sales through Google Ads and the most out of a modest budget.
1,910% ROAS $80,614 REVENUE IN ONE MONTH
STRATEGY
We built a focused action plan around the core solution: structure campaigns by product category — guitars, keyboards, drums, accessories — and lead with the top catalogue products through Shopping and Search to capture the highest-intent buyers first.
IMPLEMENTATION
The team completed the main work: launched Google Shopping and Search campaigns for the top products and set up conversion tracking, optimising for sales rather than just clicks.
BID OPTIMIZATION
We regularly removed irrelevant search terms and adjusted bids toward ROAS — clean keyword work that kept the cost per click low and spend focused on what converted.
SCALING THE RESULT
We scaled what worked and turned off what didn't, delivering the final outcome: 1,063 conversions on a $4,221 budget, with every dollar returning $19.10 in revenue — $80,614 in a single month.
Results
Primary outcome
1,910% ROAS
Work completed
1,063 CONVERSIONS · $80,614 REVENUE
Core approach
CATEGORY-STRUCTURED SHOPPING + CLEAN KEYWORDS
