AUDIT AND DIAGNOSIS
We reviewed the niche and the goal and confirmed the main constraint: a niche e-commerce store with a wide stationery range that needed to grow order volume while keeping ad spend profitable.
699% ROAS IN ONE MONTH · STATIONERY
STRATEGY
We built a focused action plan around the core solution: segment Google Shopping by product category and cover both brand and category queries in Search — so a broad catalogue was matched to the right intent instead of spread thin across generic terms.
IMPLEMENTATION
The team completed the main work: launched category-segmented Shopping and Search campaigns, and optimised the product feed — titles, descriptions, and attributes — for better relevance.
BID OPTIMIZATION
We ran regular bid optimisation and kept expanding negative keyword lists, and built remarketing to drive repeat purchases from loyal customers — concentrating spend on what converted and returned.
SCALING THE RESULT
With the setup tuned, campaigns delivered the outcome: 100 conversions in one month at a 699% ROAS — nearly $7 returned for every $1 spent — with consistent results across the niche segment.
Results
Primary outcome
699% ROAS ($1 → $6.99)
Work completed
100 CONVERSIONS · ~$2,080 REVENUE
Core approach
CATEGORY-SEGMENTED SHOPPING + SEARCH
