We reviewed the niche and the goal and confirmed the main constraint: healthcare advertising comes with strict restrictions, high competition, and a long patient decision cycle. The task was to build a steady flow of new patient inquiries.
We built a focused action plan around the core solution: run Search campaigns segmented by medical specialty, and measure every inquiry accurately — because in healthcare a lead is a call or a form, not just a click, so tracking had to come before scaling.
The team completed the main work: launched the specialty-segmented Search campaigns, integrated Binotel call tracking, and configured form-submission tracking on the website for accurate lead accounting.
We optimised ads for local search and mobile devices and ran regular negative-keyword clean-up — focusing spend on nearby, high-intent patients and lowering cost per lead.
With tracking and targeting in place, the channel delivered the outcome: 165 leads in one month — 103 form submissions and 62 calls tracked via Binotel — a reliable, predictable patient acquisition channel.
165 PATIENT LEADS IN ONE MONTH
103 FORMS · 62 TRACKED CALLS
SPECIALTY-SEGMENTED SEARCH + CALL TRACKING
