We reviewed the niche and the goal and confirmed the main constraint: real estate is one of the most expensive niches in Google Ads — high CPC, a long decision cycle, and a demanding audience. The task was to generate qualified leads at an acceptable cost.
We built a focused action plan around the core solution: run Search campaigns segmented tightly by property type and neighbourhood, and optimise bids for conversions with market seasonality in mind — so budget concentrated on high-intent buyers instead of broad, expensive clicks.
The team completed the main work: launched the segmented Search campaigns and built remarketing to re-engage visitors who left without submitting a form.
We regularly pruned irrelevant search terms to lower cost per lead, and kept the client aligned with weekly reports and status calls so decisions matched real pipeline.
With the setup tuned, campaigns held steady and delivered the outcome: 32 conversions in one month on $440 spend, with a 2.58% CTR across 95,493 impressions showing precise targeting — stable and ready to scale.
32 QUALIFIED LEADS IN ONE MONTH
$440 SPEND · 2.58% CTR
SEARCH SEGMENTED BY TYPE + NEIGHBOURHOOD
