We reviewed the goal and the market and confirmed the main constraint: a restaurant with its own delivery service that needed to drive online orders with on-site payment and dominate search for food-delivery queries across its city.
We built a focused action plan around the core solution: take maximum reach on local food-delivery queries through Search, capture nearby customers with Google Maps ads, and concentrate bids on peak order hours to lower cost per conversion.
The team completed the main work: launched the maximum-reach Search campaigns and Google Maps ads to capture local customers, and built remarketing to win back people who had already ordered.
We optimised bids during peak order hours to lower cost per conversion — and as orders climbed we had to throttle the ads, because the kitchen couldn't keep up with the demand they were generating.
Over 3 months the channel delivered the outcome: 782% ROAS, with the restaurant reaching full capacity — we deliberately limited spend because there were more orders than the kitchen could handle.
782% ROAS ($1 → $7.82)
~$13,090 REVENUE · FULL CAPACITY
MAX-REACH SEARCH + MAPS, PEAK-HOUR BIDDING
