We reviewed the account and the goal and confirmed the main constraint: a SaaS VPN provider that needed to grow paid subscriptions across several markets while keeping acquisition profitable — a category where competition for search visibility is intense.
We built a focused action plan around the core solution: dominate the search results for high-intent VPN queries and optimise toward subscription value, concentrating budget where impression share and return were both strong.
The team ran the account across markets, and on the priority campaigns pushed search impression share to 95–97% — near-total coverage of the queries that matter, so competitors had little room on the terms that convert.
We optimised continuously toward return: the strongest campaigns returned roughly 4–5× their spend in conversion value, and budget followed those winners while low-share, low-return campaigns were trimmed.
The account delivered the outcome: the largest campaigns held around a 4.5–5× return on spend while owning the top of search — a profitable, defensible subscription acquisition channel.
~5× RETURN ON SPEND (TOP CAMPAIGNS)
95–97% SEARCH IMPRESSION SHARE
OWN THE SERP + VALUE-OPTIMISED BIDDING
