AUDIT AND DIAGNOSIS
We reviewed the niche and the goal and confirmed the main constraint: a highly competitive fashion accessories market with a short purchase decision cycle. The task was to grow sales volume without inflating costs.
1,103% ROAS IN ONE MONTH · JEWELLERY
STRATEGY
We built a focused action plan around the core solution: lead with Google Shopping and Performance Max on the top categories, and segment campaigns by jewellery type and price range so budget concentrated where intent and margin were highest.
IMPLEMENTATION
The team completed the main work: launched Shopping and Performance Max, optimised the product feed to improve Shopping ad quality, and set up remarketing for users who browsed but didn't purchase.
BID OPTIMIZATION
We ran weekly bid optimisation and search-term clean-up — trimming waste so spend stayed focused on the queries and products that converted.
SCALING THE RESULT
With the setup tuned, campaigns delivered the outcome: 41 conversions in one month at a 1,103% ROAS — every dollar spent returning about $11 in revenue — and a setup ready to scale ahead of peak season.
Results
Primary outcome
1,103% ROAS ($1 → $11)
Work completed
41 CONVERSIONS · $8,250 REVENUE
Core approach
SHOPPING + PMAX, SEGMENTED BY TYPE & PRICE
