Audit and diagnosis
We audited the account, funnel, and analytics and confirmed the main constraint: 42% of the budget went to weak queries.
Search Campaign Rebuild That Cut Wasted Spend
Strategy
We built a focused action plan around the core solution: Intent clusters and a clean negative list.
Implementation
The team rebuilt the setup and completed the main work: Rebuilt 18 ad groups in ten days.
Testing and optimization
We compared audience, placement, bidding, and creative combinations, then redirected budget toward statistically stronger variants.
Scaling the result
After stabilizing performance, we scaled the winning setup and achieved the final outcome: 31% lower CPA.
Results
Primary outcome
31% lower CPA
Work completed
Rebuilt 18 ad groups in ten days
Core approach
Intent clusters and a clean negative list
