We reviewed the niche and goals — paid subscriptions on Telegram, CIS + worldwide, a 7,500 € budget — and ran a test on classic cold targeting to confirm the baseline: 2,500 € spend brought 152 leads but only 3 active creators, at 833 € each.
We built a focused action plan around the core solution: stop paying for cold reach and instead concentrate spend on competitors' warm audiences, buying out their traffic directly.
The team completed the main work: narrowed targeting to competitors' audiences only and set up full traffic buyout through our own CPM bidder — covering every competitor channel plus our own media sources.
We compared the reworked buyout approach against the cold-targeting baseline and redirected the full budget toward the setup that converted leads into active creators, not just clicks.
After the new approach proved out, we scaled it and delivered the final outcome: 5,000 € spend brought 884 leads and 68 active creators at 73 € each — a 10× cost reduction.
73 € per creator (from 833 €)
68 active creators · 884 leads
Competitor traffic buyout via CPM bidder
