Case study · Telegram Ads

Telegram Ads for Casino: Cut First Deposit Cost from $120 to $75 on a $7,955 Spend

Spend$7,955

FTD106

Cost per FTD$75.05

Reg2Dep5.8%

3 brandslaunched in parallel to compare traffic quality

The client is an online casino operating three brands.

Goal: acquire players through Telegram Ads. At launch, a first deposit cost ~$120 with a registration-to-deposit conversion of just 2.4%.

What went wrong and how we fixed it

Problem: FTD cost ~$120, registration-to-deposit conversion was 2.4%. Cheap registrations didn't mean good traffic quality.
Solution: We ran traffic to all three brands at once and compared quality by deposit conversion, not registration cost. As data accumulated, we cut weak segments and shifted budget toward those with a high Reg2Dep.

$120 → $75 per FTDReg2Dep 2.4% → 5.8%

Problem: Some deposits came in late — after one data cut, another 20 FTDs trickled in. Optimizing on real-time data would have killed working campaigns too early.
Solution: We gave campaigns time to reach final stats and didn't rush to shut them down. Decisions were based on complete data, not early deposits.

+20 FTD after the cut

Problem: Three brands showed different deposit conversion — cheap registrations didn't equal good quality.
Solution: We tracked stats per brand separately. Brand #3 had fewer registrations (407) but a Reg2Dep of 8.8%: nearly every 11th sign-up made a deposit. We shifted budget in its favor.

#3 — Reg2Dep 8.8%#1 — Reg2Dep 4.5%#2 — Reg2Dep 5.8%