Case study · Telegram Ads

$53,000 in Telegram Ads for 7 Turkish crypto channels: 32,819 subscribers at $1.61

$1,300daily spend at scale

$3,848peak day

7channels grew at once

The client runs a network of seven Turkish channels about crypto and trading.

Task: bring in quality Turkish subscribers who care about crypto. Spend $1,000+ a day on ads and keep the cost per subscriber under $2.

What went wrong and how we fixed it

Problem: Crypto and trading is a niche where moderation often rejects ads. Out of 2,900 ads, moderation rejected 1,137, so 39% got banned.
Solution: First we tried sending rejected campaigns back for review. What worked best was simply relaunching campaigns with slightly changed settings and creatives.

2,900 ads1,137 rejectedrelaunch, not resubmit

Problem: At the start, the cheapest subscribers came from segments that were mostly VPN traffic. That is not the target audience.
Solution: We plugged in our own tool: it creates a unique link for every campaign and tracks subscriber profiles. Junk traffic got filtered out from the start, automatically.

a unique link per campaigna profile for every subscriber

Problem: Campaigns on a low bid got the worst placements. At €0.85 per thousand impressions we got the most expensive subscriber in the account, €1.24.
Solution: On working setups we kept the bid at €1.20–2.00. The best campaign at €2.00 brought 2,677 subscribers at €0.69, and click-to-join conversion at that bid reached 15.9%.

€0.85 → CPA €1.24€2.00 → CPA €0.69

The channel name is hidden.