Audit and diagnosis
We reviewed the brief and the account and confirmed the main constraints: subscribers were too expensive and campaigns kept getting rejected in moderation. We agreed on the KPI — $2 per subscriber — and opened the ad account.
6,940 Subscribers at $1.44 Each
Strategy
We built a focused action plan around the core solution: a channel set up for sign-up conversion, backed by broad creative testing and placement control instead of relying on a single creative.
Implementation
The team completed the main work: advised on the channel setup for better sign-up conversion, then produced and launched the creative testing.
Testing and optimization
The first test came in at $3 per subscriber — too expensive. We tested 35 creatives, picked the top 5 to scale, and adjusted placements to spend less during national holidays.
Scaling the result
After stabilizing performance, we scaled the winning setup and delivered the final outcome: 6,940 subscribers at $1.44 each — well under KPI.
Results
Primary outcome
$1.44 per subscriber (KPI was $2)
Work completed
6,940 subs on $10,000 spend
Core approach
Conversion channel + 35 tested creatives
