Case study · Telegram Ads

Memecoin channel in Telegram Ads: 2,974 subscribers at $0.97

$2.34 → $0.74cost per subscriber: week one → week two

192one-channel campaigns in testing

$187peak day

The client runs an English-language Telegram channel about memecoin pumps: early calls on tokens.

Task: bring in subscribers for less than $1 each. Before us, a subscriber cost $2 and moderation kept rejecting the ads.

What went wrong and how we fixed it

Problem: At first we advertised the channel directly. In week one we looked for the channels where the memecoin audience lives, and a subscriber cost $2.34.
Solution: We picked channels with SPY services and our AI selection tool. Every channel ran as its own campaign, and we switched off the ones that did not convert. A week later a subscriber cost $0.74.

$2.34 at the start1 channel = 1 campaign$0.74 a week later

Problem: A campaign on 80 channels got 131,827 impressions and 11,370 clicks, but only 94 subscriptions. A subscriber cost €2.80.
Solution: We built packs of 25 and 55 channels, using only the ones that did well in testing. There, 25–28% of clicks turned into subscriptions, and a subscriber cost €0.71–0.88.

80 channels → CPA €2.80best 25–55 channels → CPA €0.71–0.88

Problem: On April 16, moderation rejected all 193 of the channel's ads in the TON account in a single day. In the EUR account it rejected one new ad in four.
Solution: We built a funnel: the ad leads to a bot, and the bot leads to the channel. We ran it on the same packs of the best channels. Up to 36–54% of clicks entered the funnel, at €0.34–0.55 per entry.

193 ads rejected in a daya funnel through a bot€0.34–0.55 per entry

The channel and bot names are hidden.