The client — a Telegram Mini App, name under NDA — came to us with one goal: high-quality users, fast. We launched test campaigns across channels that talk about Mini Apps to confirm the baseline: $0.10–0.12 per user and CTR below 1%. Not good enough.
We built a focused action plan around the core solution: stop advertising on channels that merely discuss Mini Apps and instead target channels with real, monetized audiences — clean of bots and inflated stats.
The team completed the main work: scraped all the top-performing TMA channels, filtered out bot traffic and inflated stats, and locked in on channels with genuine monetized audiences.
We concentrated spend on the channels that proved real and cut everything padded or bot-heavy, holding quality high — the shift lifted CTR to 2.09% and dropped cost per user well below the test baseline.
Running on a single creative against the cleaned channel set, we delivered the final outcome: 36,000 players in just 2 weeks at $0.045 (0.012 TON) each.
$0.045 per user (0.012 TON)
36,000 players in 2 weeks
Top TMA channels, bot traffic filtered
